AMISA
HOW WE HELPED INCREASE BRAND LOYALTY
 

CHALLENGE

Amisa have an ever expanding range of gluten-free products, that need a consistent brand packaging message to empower their shelf stand-out, presence and increase customer engagement and loyalty.

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REACTION

Our strategy was to create an illustration style that was consistent throughout the 50+ product range that communicated a ‘health and nature’ message without joining the noise of other products in the same category.

 

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RESULT

Increased standout, consumer recognition and loyalty resulting in more retailers stocking the range. This empowered further expansion of the range and availability for an audience seeking an organic and gluten free lifestyle.