DIVERTIMENTI
CREATING A NEW IDENTITY FOR AN ICONIC BRAND

REACTION

We created a timeless but flexible identity, enhancing the brand further by creating a complete set of bespoke hand drawn illustrations for use across the wide range of content and collateral. The addition of different textures within the icons and backgrounds, combined with a vintage colour palette, help to evoke the brands French aesthetic.

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CHALLENGE

Divertimenti has been the food lovers favourite place to shop for cookware since the sixties, the cookery school on the same site is the best place to learn about food and the culinary arts. We were approached to create a new identity to work across both the shop and school keeping the heritage at the forefront.

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RESULT

Rolled out online and in-store it has reinvigorated interest and galvanised a new passion for cooking and cookware around the stores and schools.