ORMER MAYFAIR
BRAND IDENTITY FOR SHAUN RANKIN'S
NEW LONDON RESTAURANT

CHALLENGE

Shaun Rankin, of the Michelin-Starred Ormer restaurant Jersey, was due to open his London restaurant at the Luxury Flemings Hotel Mayfair. Position this as one of the hottest restaurants in London.

REACTION

Library’s strategy was to create a unique and elegant brand that reflected the stunning art deco inspired restaurant interior whilst complementing the style of Shaun’s cooking, classical with a modern twist. The branding was integrated into a creative campaign that worked across all content platforms.

 

RESULT

Ormer has established itself as a culinary destination for London diners, with high levels of customer engagement and brand awareness.

PART OF A £15 MILLION REFURBISHMENT AT THE FLEMINGS MAYFAIR HOTEL