SEALIFE LONDONHOW WE INSPIRED 1.3 MILLION
To communicate SEA LIFE London’s offer in an new and aspirational way to engage its audience and convert new visitors.
Our strategy was to create branded video content, focusing on the gracefulness and diversity of the creatures within the Aquarium. We chose to hero one creature per video beautifully synced with music and overlaid with evocative messages.
The videos were an instant hit, racking up over 1.3 million views, creating a real buzz around the attraction and converting views into visits for SEA LIFE London Aquarium.
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