STEAMER TRADING
HOW WE REINVENTED CHRISTMAS

  • gallery-image
  • gallery-image

CHALLENGE

To tell Steamer’s Christmas story and increase sales through the long standing catalogue.

  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image

REACTION

Our strategy was to produce a fully integrated and cohesive campaign incorporating multi-platform creative with the catalogue at the core. We reinvented the style of the catalogue giving it a look that sits well with Steamer’s established audience yet talks to their growing millennial community. The campaign was bolstered with social assets and in-store graphics.

 

RESULT

Within two weeks the campaign doubled the response rate from the previous year, resulting in a highly reactive audience.