LONDON DUNGEONS
HOW WE IMMERSED THROUGH 360˚

Best viewed on mobile, Firefox or Chrome as Safari doesn't support 360° videos...

CHALLENGE

Create a captivating and memorable video teaser to build momentum for London Dungeon’s haunting Halloween show, the Witch-Hunter.

REACTION

Striking a carefully crafted balance between scary and fun, we brewed up a highly engaging and powerful 360 video experience – a first in The London Dungeon’s history. The 360 interactive video allowed the audience to fully immerse themselves in the Witch Hunter’s world, resulting in a richer, more memorable user experience.

 

RESULT

Rolled out across all London Dungeon social platforms, the 360 video clocked-up over 100 thousand hits, and the Witch-Hunter generated above average visitor prompts.Please note, no Witchcraft was used to influence the highly successful outcome of this campaign.