
What the Covid crisis has taught us about becoming a B Corp
We became a B Corp just before the lockdown started.
Roland
We became a B Corp just before the lockdown started.
I think we can accept that our culture of consumption is broken.
Going back to the roots of the brand to draw out the authentic story.
People don’t buy what you do, they buy why you do it.
Storydoing is not just for tactical aim, it’s a key part of brand strategy.
2018 saw an explosion of purpose-led marketing campaigns.
Your story must connect to the heart of your business.
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