The Pack
Making a Dog’s Dinner into a Winner
Brand / Design / Content / Media / Social / PR
Vegan dog food. This was a great first for us. Working with The Pack pre-launch, we first developed the full marketing strategy and then launched a multichannel campaign using a doggie pals photoshoot to create a host of pawesome photography and video which we creatively activated cross-channel including ATL bus shelter media, social content, paid social advertising and extensive PR coverage. Plenty to bark about.
